PENGARUH BIAYA PERJALANAN, JARAK, DAN PENDAPATAN TERHADAP FREKUENSI KUNJUNGAN KE OBJEK EKOWISATA SITUGEDE KOTA TASIKMALAYA

This study aims to analyze the influence of travel costs, distance, and income on visit frequency to the Situgede ecotourism destination in Tasikmalaya City. The research employs a descriptive quantitative method, collecting data through questionnaires distributed to 100 respondents selected using the Accidental Sampling technique. Data were analyzed using multiple linear regression with SPSS assistance. The results indicate that travel costs have a significant positive effect on visit frequency, distance has a significant negative impact, while income shows a significant positive effect on visit frequency. Simultaneously, these three variables jointly influence the visit frequency to the Situgede ecotourism destination. This research contributes to the tourism managers and local government in designing more effective and sustainable tourism development strategies.

Keywords: Travel Costs, Distance, Income, Visit Frequency, Ecotourism, Situgede