ANALISIS FAKTOR YANG MEMPENGARUHI EFISIENSI USAHA KEDAI KOPI DI KECAMATAN TAWANG KOTA TASIKMALAYA (Studi Kasus pada Kedai Kopi di Kecamatan Tawang Kota Tasikmalaya)

ANALYSIS OF FACTORS AFFECTING THE EFFICIENCY OF COFFEE SHOP BUSINESSES IN TAWANG DISTRICT, TASIKMALAYA CITY by: Rini Rahmawati NPM. 203401181 Mentors: Iis Surgawati Jumri This research was conducted to understand the overview and influence of business capital, selling price, labor, capital ownership, and business efficiency of coffee shops in Tawang District, Tasikmalaya City. Using multiple regression analysis. The method in this research is a quantitative method with a descriptive analysis approach. The data used is primary data, which is original data obtained directly from the field through the distribution of questionnaires and interviews with coffee shop entrepreneurs in the Tawang District of Tasikmalaya City. This research was conducted using primary data analysis with the help of Eviews 13 software. Based on the results of the data analysis, it is known that business capital has a positive and significant effect, selling price has a positive and significant effect, labor has a positive but not significant effect, and capital ownership has a positive but not significant effect on the efficiency of Coffee Shop businesses in Tawang District, Tasikmalaya City.

Keyword: business capital, price, labor, capital ownership and business efficiency (R/C ratio)