PENGARUH E-COMMERCE DAN INOVASI TERHADAP KINERJA PERUSAHAAN (Survey pada Pelaku Bisnis Online yang tergabung di Komunitas Yuk Bisnis Tasikmalaya) SKRIPSI Untuk Memenuhi Salah Satu Syarat Dalam Memperoleh Gelar Sarjana pada Program Studi Manajemen

THE INFLUENCE OF E-COMMERCE AND INOVATION TO COMPANY PERFORMANCE (Survey on Online Business Actors Members of Yuk Bisnis Community Tasikmalaya) Compiled by: Agristya Pratama Putra 133402349 Guided By: H. Kartawan Edy Suroso The objectives of this research were find out and analyse the e-commerce innovation and company performance on Online Business Members of Yuk Bisnis Community Tasikmalaya, and the influence of the e-commerce and innovation to company performance on Online Business Members of Yuk Bisnis Community Tasikmalaya. The research method used in this research are survey methods, data used in this research are primary and secondary data. The object of this research was Online Business Members of Yuk Bisnis Community Tasikmalaya, with using censsus sampling method. Analysis technique used Multiple Regression Analysis. The results proved that a the e-commerce and innovation to influence company performance on Online Business Members of Yuk Bisnis Community Tasikmalaya.

Keywords: company performance, e-commerce, innovation.