IDENTIFIKASI PERAN MEMORABLE TOURISM EXPERIENCE TERHADAP REVISIT INTENTION PADA DESTINASI PARIWISATA EKSTRIM DENGAN DIMEDIASI VISITOR SATISFACTION

The purpose of this study was to determine the role of memorable tourism experience (MTE), which consisted of seven dimensions (hedonism, novelty, refreshment, local culture, meaningfulness, involvement, and knowledge), on revisit intention in extreme tourism destinations, especially mountaineering tourist destinations, and the role of visitor satisfaction in mediating the relationship between the seven dimensions of MTE and revisit intention. This research was designed as a survey method by distributing questionnaires to 404 respondents, which were analyzed using Structural Equation Modeling (SEM). The results proved that hedonism affected visitor satisfaction, novelty affected visitor satisfaction, refreshment affected visitor satisfaction, local culture affected visitor satisfaction, meaningfulness affected visitor satisfaction, involvement affected visitor satisfaction, knowledge affected visitor satisfaction, visitor satisfaction affected revisit intention, visitor satisfaction was proven to mediate the relationship between hedonism and revisit intention, visitor satisfaction was proven to mediate the relationship between novelty and revisit intention, visitor satisfaction was proven to mediate the relationship between refreshment and revisit intention, visitor satisfaction was proven to mediate the relationship between local culture and revisit intention, visitor satisfaction was proven to mediate the relationship between meaningfulness and revisit intention, visitor satisfaction was proven to mediate the relationship between involvement and revisit intention, and visitor satisfaction was proven to mediate the relationship between knowledge and revisit intention.

Keyword: Memorable Tourism Experience, Visitor Satisfaction, Revisit Intention