TRANSFORMASI INVESTASI GENERASI MILENIAL MELALUI FINANCIAL TECHNOLOGY: MINAT, KEPUTUSAN INVESTASI, DAN DAMPAK TERHADAP PERILAKU KEUANGAN (Survei pada Investor Cryptocurrency yang Terdaftar pada Broker Crypto di Jawa Barat)

Transformation of Millennial Investment through Financial Technology: Interest, Investment Decision, and Impact on Financial Behavior (A Survey of Cryptocurrency Investors Registered with Crypto Brokers in West Java) By: Annisa Solihati 203403054 Guide I Guide II : : H. Tedi Rustendi S.E., M.Si., Ak., CA., Asean CPA Irman Firmansyah, S.E., M.Si., Ak., CA. This study aims to determine the Millennial Generation's Investment Interests and Decisions in utilizing Financial Technology and the influence of these Investment Interests and Decisions on Financial Behavior in West Java. The transformation of investment from foreign exchange to cryptocurrency facilitated by financial technology has become a significant trend among millennials, and this study examines how investment interests and decisions affect the way they manage their personal finances. The method used in this research is quantitative with a survey approach. The sampling technique used was non-probability sampling with a haphazard sampling approach. Data analysis was conducted using multiple linear regression to determine the simultaneous and partial effects of the independent variables (Investment Interest and Investment Decision) on the dependent variable (Financial Behavior). The results showed that simultaneously, Investment Interest and Investment Decisions have a significant effect on the Financial Behavior of the millennial generation. However, partially, Investment Interest has no significant effect, while Investment Decisions have a significant effect on Financial Behavior.

Keywords: Investment Interest, Investment Decision, Financial Behavior