Items where Author is "Ramadhan, Farhan Rahmat"

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Thesis

Ramadhan, Farhan Rahmat (2023) PENGARUH ATRIBUT PRODUK TERHADAP BRAND SWITCHING DENGAN MODERASI REFERENCE GROUP (Kasus Pada Pengguna Smartphone Merek Samsung Yang Telah Berpindah Merek ke Merek Smartphone lain di Tasikmalaya). Sarjana thesis, Universitas Siliwangi.

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