Items where Author is "HERDIANA, VIAN"
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Thesis
HERDIANA, VIAN (2022) PENGARUH PERCEIVED BRAND AUTHENTICITY TERHADAP SELF�BRAND CONGRUENCE SERTA DAMPAKNYA TERHADAP CONSUMER SATISFACTION DAN BRAND LOVE (Kasus Pada Pengguna smartphone iPhone di Kota Tasikmalaya). Sarjana thesis, Universitas Siliwangi.