PENGARUH BIAYA PEMASARAN TERHADAP VOLUME PENJUALAN DAN DAMPAKNYA PADA LABA BERSIH (Studi Kasus Pada CV. Dewi Nugraha Tasikmalaya)

WIDKA SETYANI, DESY (2012) PENGARUH BIAYA PEMASARAN TERHADAP VOLUME PENJUALAN DAN DAMPAKNYA PADA LABA BERSIH (Studi Kasus Pada CV. Dewi Nugraha Tasikmalaya). Pascasarjana thesis, UNIVERSITAS SILIWANGI.

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Abstract

the research objective to know (1) influence of marketing cost to bet profit companies, (2) the influence selling volume to bet profit companies company, (3) influence of working capital and selling volume to bet profit companies at penyerutan ks companies tasikmalaya. method applied in this research is analytical descriptive method with case study approach. data collecting technique by through primary data that is data obtained directly from data sourch where is research executed in penyerutan ks companies tasikmalaya and secondary data that is data obtained from literature and the bibliography are relationship with problem which will be cecked. analyzer applied is path analysis with measurement scale of ratio. testing of hypotesis by using test t. result of research indicates that testing about marketing cost influence to bet profit companies that is marketing cost had an effect significant to bet profit companies, selling volume influence to bet profit companies that is selling volume had an effect significant to bet profit companies, marketing cost and marketing cost influence to bet profit companies that is marketing cost and selling volume t had an effect significant to bet profit companies. Keywoard: marketing cost, selling volume, net profit

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