Items where Author is "Sopiana, Sita"
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Thesis
Sopiana, Sita (2024) PENGARUH INFLUENCER MARKETING DAN VALUE CO-CREATION TERHADAP CUSTOMER ENGAGEMENT MELALUI MINAT BELI DAN IMPULSIVE BUYING PADA FASHION BATIK MODERN KARTINI’S LABEL (Studi kasus pada Generasi Z dan Generasi Milenial di Jawa Barat). Pascasarjana thesis, Universitas Siliwangi.