Items where Author is "Hasibuan, Melvin Meiliano Raja"
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Thesis
Hasibuan, Melvin Meiliano Raja (2024) PERAN BRAND REJUVENATION DALAM MENINGKATKAN CUSTOMER BASED BRAND EQUITY MELALUI STRATEGI UNIQUE SELLING PROPOSITION (Kasus Pada Industri Fashion). Sarjana thesis, Universitas Siliwangi.