Items where Author is "ACHMAD ABU BAKAR BAWAZIER, FARHAN"
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Thesis
ACHMAD ABU BAKAR BAWAZIER, FARHAN (2019) PENGARUH BRAND PERSONALITY DAN BRAND ASSOCIATION TERHADAP BRAND PREFERENCE, MELALUI VALUE-IMAGE CONGRUENCE DAN BAND FAMILIARITY (KASUS PADA KONSUMEN SMARTPHONE DI TASIKMALAYA). Sarjana thesis, Universitas Siliwangi.